So the other week as part of my work placement I got to spend the afternoon in Birmingham at an event called Packaging Innovations. It is basically an event for companies who produce packaging to show off their products and new innovations. It was clear to see that this year there was a push on sustainability and the importance of this to their businesses.
Sustainability is something that has become more and more recognised as an important thing as let’s be honest we are killing our planet. The show had a section called ECO PACK which had all the stands where the companies specifically focused on eco-friendly and sustainable products and packaging innovations. There was also an ECO PACK seminar stage.
One of the seminars I went and listened to spoke about the catastrophic effect of ocean plastic and how realistically there is more plastic than we would ever be able to predict in the ocean, but it then went on to talk about how there are ways that we can help change this by either turning to other forms of packaging materials or the fact that actually if we stopped looking at plastics as a single use material we could prolong the “life” of the plastic.
It was interesting for me from a students perspective and a member of the younger generation to speak to the owners of these companies who are of an older generation and seeing that they actually know they should have looked at sustainability a long time ago but in their eyes, it was only a thing spoken about by extremists. This being said they were open to the idea of change and really embraced the idea of working with people and their teams to try and be more sustainable as a company.
I spoke to a representative, whose name I will not mention in case he does not want to be named, of RPC whos company basically creates many different products from recycled plastic from paint cans to decking for events and so on. He mentioned that from a packaging point of view plastic is one of the best materials they have as it does not create a high carbon footprint to make the products, but he wanted people to stop seeing plastic as a single use material and that actually using recycled plastic is a great tool for packaging and promoting a slightly more sustainable outlook.
From attending this event it was easy to see the importance of having exhibitions like this have on business not just by drawing in potential customers but also sharing ideas and innovations that could help them progress as a business.
I have also attached some photos of in my opinions some of the most beautiful stands.
Have you guys attended any events that changed your opinion on things? What’s your opinion on sustainable packaging possible or not?